Hong Kong
Athleisure Gear of the Year
It's time we all face up to it; athleisure is now part of our lifestyle and holds its own category in fashion trends. Your designs have to be the best of both worlds – a fit cute enough for a day out, but also versatile enough to hit the gym in. Beyond the aesthetic, it needs to be comfortable and functionable for workouts of varying intensities. Can your brand hold its own?
Judging Criteria
- FORM AND FUNCTIONALITY
- Multipurpose
- Durability and sustainability
- Support
- INNOVATION
- Material
- Breathability
- Thermoregulation
- VALUE
- Cost
- Range
- IMPACT
- Contribution to society/community